New Zealands answer to mind warping Vodka have employed a group of artists under the name of The Glue Society for their ad campaign in 2008.

A collective that are the subject of much press coverage in Australia and New Zealand due to their diversity to "bringing brands 'personalities' to life".

I have left you with some images of how they went about collaborating with the brands slogan, "BECAUSE WE CAN", but do check out the videos online featuring shadowy figures, dressed in boiler suits, slowly gathering to install these works.

For me its all about the surveillance style editing in the videos and getting away with the non permissible.

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